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Ultimate Upland, LLC
Privacy Policy
Last updated on July 31, 2013

Ultimate Upland, LLC (“UU”)
In addition to reviewing this Privacy Policy, please read our Terms of Service. Your use of this website constitutes agreement to its terms and conditions.

UU values the relationship we have with our members and we are committed to responsible information handling practices. We have adopted and implemented this Privacy Policy as part of our commitment to protecting your personal information from misuse.
This Privacy Policy applies to our information-gathering and dissemination practices for the following sites (hereinafter referred to collectively as “The Websites”):
• www.ultimateupland.com
• www.ultimateuplandlodge.com
• www.uplandadventure.com
• www.ultimateuplandnews.com

THE TYPE OF INFORMATION THAT UU COLLECTS ONLINE
UU generally collects personally identifying information with your specific knowledge and consent. For instance, when you enroll in a website, complete a survey, make a purchase, or register for any portion of our services, you are asked to provide information such as your e-mail address, mailing address, name or phone number. Optional information such as your age or gender may also be requested.

HOW UU USES INFORMATION PROVIDED BY YOU
We use the information you provide in order to 1) fulfill requests for products, services or information, 2) administer your membership accounts, 3) provide member services, 4) administer contests or promotions, 5) offer new products and services, 6) measure and improve the effectiveness of our websites or our marketing endeavors, 7) tailor our online offerings to your preferences, and 8) other business purposes.
We may combine personal information that you provide to us online with outside records to enhance our ability to market products or provide services that we believe may be of interest to you. In addition, we may share your information with our affiliates and with carefully selected companies who we think can offer you services and products of interest to you. If you do not wish to have your information shared, write to us at optout@ultimateupland.com

UU allows access to database information by third parties providing technical services, such as e-mail, but only to the extent necessary to provide you with those services. In those instances, the third party is bound by these terms. Your informed consent shall be in the form of an "opt in" or similar policy. You understand and agree that we may disclose to third parties your zip code, gender and/or age, but only in the form of aggregated information. In addition, you agree that we may assign, sell, license, or otherwise transfer to a third party, your name, address, email address, member name and any other personal information in connection with an assignment, sale, joint venture, or other transfer or disposition of a portion or all of the assets or stock of UU or its affiliated entities.

We reserve the right to offer you third party services and products based on the preferences that you identify during the registration process or from information gathered from surveys and based on your subsequent preferences; such offers may be provided to you by UU.
We reserve the right to terminate your account if we learn that you have provided UU with false or misleading registration information.
We may also disclose users' personal information if we believe that we are required to do so (i) by law, (ii) to comply with legal process or governmental requests, (iii) to enforce our Terms of Service, or (iv) to protect the rights, property, or safety of UU, its users or the public.

THIRD PARTY SERVICE PROVIDERS
We work with third parties who provide services including but not limited to website hosting, order processing and fulfillment, credit card clearance, e-commerce affiliation, data analysis, emailing and other services of an administrative nature. Personal information, including financial information, is shared with such third parties for the purpose of providing such services.
We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.

COOKIES
"Cookies" are small text files a website can use to recognize repeat users, facilitate users' ongoing access to and use of the site and allow tracking of usage behavior. Cookies are used to compile aggregate data that allows content improvements and targeted advertising. We share aggregated data (information that does not identify you) with third parties. Some of our advertisers occasionally serve you cookies as well. We do not have control over cookies placed by advertisers. If you do not want non-personal information about your visits collected through the use of cookies, you may set your computer to deny or accept the cookie feature through a simple process in most browsers; however, without cookies we may be unable to provide you with certain features (e.g., customized or personalized delivery of information) otherwise available on The Websites.

CHILDREN
We are committed to protecting the privacy of children. The Websites are not directed at children under the age of 18. If you are under 18, please do not provide any personal information on The Websites. We will not knowingly or intentionally collect personal information online from children under the age of 18.

FORUMS, MESSAGE/BULLETIN BOARDS, VIDEOS, BLOGS, SOCIAL NETWORKING Users of forums and message/bulletin boards that may be on The Websites should be aware that when they voluntarily disclose personally identifiable information (e.g., name, e-mail address, etc.) on a message/bulletin board, in a chat area, or other interactive area where personal information can be posted, the information can be collected and used by other internet users. This may result in unsolicited messages from other posters or parties. We make no representations and undertake no obligations as to the security of information you voluntarily post in chat rooms and message/bulletin boards. Please refer to the Terms of Service for additional terms regarding use of these services.

SEND-TO-A-FRIEND TOOLS
The Websites may, from time to time, include a send-to-a-friend application that makes it easy for you to forward information or materials from The Websites to friends or family by e-mail. In order to address your e-mail message, the application will ask you to input the recipient’s e-mail address and/or similar information (including your e-mail address). This information is only used by the application to address your message so that it can be properly sent. UU does not retain any of this information for any purpose.

LINKS TO THIRD PARTY SITES
Some of The Websites may from time to time partner with a retailer or other third party to offer online shopping opportunities, games, services, subscriptions and other applications on a co-branded or cross-promotional basis. Those transactions may take place on a UU site, or the site of the third party. In either case, personal information you provide in connection with the transaction may be shared with the third party, as well as with any participating sponsors or advertisers of such opportunities and features. The Websites may contain links to third-party websites. This Privacy Policy does not apply to other websites that may be accessible through The Websites. The linked sites are not under the control of UU, and we are not responsible for the privacy practices or the contents of any linked site, or any link contained in a linked site. We are providing these links only as a convenience, and the inclusion of a link on our websites does not imply endorsement of the linked site by UU. We encourage you to read the privacy policies of those other sites to learn how they collect and use information about you.

USER NAMES AND PASSWORDS
Some areas of The Websites require you to select a user name and password. Users will be responsible for maintaining the confidentiality of any user name and password, and we will not be responsible for misuse of any user names or passwords by any third party, whether authorized by a user or not.

UNITED STATES ONLY
The Websites are intended for use by residents of the United States of America only. All matters relating to The Websites are governed by the laws of the State of North Carolina in the United States of America. If you are located outside of the United States of America and you contact us, please be advised that any information you provide to us will be transferred to the United States of America and that by submitting information, you explicitly authorize its transfer.

OPT-OUT
You may inform us if you wish to remove your personal information from our database, and we will comply with your request as soon as reasonably possible. Please note that we may need to retain certain information for record keeping purposes, and there may also be residual information that will remain within our databases and other records. We reserve the right, from time to time, to re-contact former users of The Websites.

We give you the following options for removing your personal information from our database in order to stop receiving future communications from The Websites.
1. Follow directions on a marketing e-mail or direct mail communication from us.
2. You can send your request via U.S. Postal Service to the following mailing address:

Ultimate Upland, LLC
8508 Park Road, PMB 340
Charlotte, NC 28210

Please note: We are not responsible for removing information from third-party lists or entities with which we have shared your information pursuant to this policy.

CONTACTING US
If you have any questions about this Privacy Policy, the practices of The Websites, or your dealings with us, please feel free to contact us at:

Ultimate Upland, LLC
8508 Park Road, PMB 340
Charlotte, NC 28210

REVISIONS TO OUR PRIVACY POLICY
Any of the policies or procedures above may be changed at any time without prior notice. You can determine if this Privacy Policy has been revised by referring to the "Last Updated" date at the top of this page. Use of The Websites constitutes your acceptance of the terms of our Privacy Policy then in effect. We encourage you to bookmark this page and to periodically review it to ensure familiarity with the most current version of our Privacy Policy.